With the FIFA World Cup™ fast approaching, we created a global campaign inviting the world to join Qatar in celebration and anticipation of the big event. In Qatar, we created a roadshow that traveled to different malls around the country during the ten days prior to the milestone. At each stop, fans were asked to participate in football skill challenges, with the top scorers each day winning tickets to the opening match on 20 November 2022.
On 12 August 2022, a crowd of thousands joined us at the Mall of Qatar to celebrate the milestone. Cultural performances from participating countries, prizes and a special sneak preview of “Arhbo”, which went on to become one of the iconic Qatar 2022™ anthems, left the crowd energized and excited to welcome the world.
